Ideas to Make Your Restaurant Unique

There are so many restaurants nowadays that you don’t even know which one to choose to eat in. People will either choose the restaurant nearest their homes or they will pick out one that offers them a unique experience. The only way for you to stand out over the other restaurants is to make sure that you have a unique restaurant.

photo credit: dallas.about.com

1. Adopt a theme – this may be a corny concept, but remember, the more noticeable your restaurant is, the better for your restaurant. Adopting a theme doesn’t have to be corny, though. You can always choose to build a restaurant on an admirable or noticeable theme. You can bank on becoming a Navy restaurant, where your waiters and waitresses all wear Navy-themed uniforms and you focus on serving seafood. You can choose a Halloween theme where you sell gross, bloody cupcakes and design your restaurant with blood and gore. You can even choose a superhero theme where young kids can play around with superhero items. The more creative you can be with your theme, the more possibilities for your restaurant.
2. Brand your restaurant – every restaurant needs to be branded if they want to stay longer in the market. A brand is text, image, icon or all that people can associate with your food and services. In order to brand your restaurant, you should be open to expanding your marketing strategy. Create an interesting logo for your restaurant. Have some custom beverage napkins printed. Also consider branding the plates and cups so that every time your customers use it, they’ll see your logo. The more they get to see your logo in a span of a few seconds, the more they’ll remember your restaurant when they need to.  
3. Sell unique food – branding your restaurant is good for marketing strategies. But if you offer unique food, you take on marketing on a whole new level. Your food and services greatly define your restaurant so if you can offer your guests a unique experience, they’ll be more likely to remember your restaurant the next time they need to eat. Be creative with the food you sell. Create a good, complex menu with interesting pictures and descriptions of your food. Hire an experienced chef who can whip up exotic food. Being different in the restaurant business can be hard because that means you have to top everyone else’s ideas. But if you can pull off the unique factor with your ideas, you can easily establish a reputation with your customers.

Offer exquisite services – if you have unique food in your menu, offer unique services as well. People like to be pampered. If your waiters and waitresses can offer friendly and courteous services, your restaurant will most likely make an impression on your customers. You can always add additional services and entertainment like a singer on stage, maybe waiters singing the Birthday song for a customer. Some restaurants also get dancing waiters just for the entertainment of their customers. Maybe you can even provide free cake for celebrants dining in your restaurant.